$1 billion for student support

Project You Can is a systemwide initiative of the University of California with a goal of dramatically increasing student support at each of the 10 UC campuses. It was launched in 2009 as one way to counter steep cuts in state support for higher education.

Funds provided under this program to the UC Office of the President will be used to support undergraduate scholarships at all the UC campuses. While most campuses are spearheading campus-specific campaigns, gifts benefiting students across all of UC are welcomed as well.

You can help with a tax-deductible gift, payable to “UC Regents” with a memo noting “Project You Can.” Send to:
Project You Can
University of California Office of the President (7th floor)
1111 Franklin St.
Oakland, CA 94607

We’re aiming high with Project You Can: Our goal is to raise $1 billion. That’s double the amount of private support UC has raised for scholarships, fellowships and other gift aid in the previous five years.

Why is your support so important? Because state support simply isn’t there. State funding per student has dropped 60 percent over 20 years — from $16,720 per student, or 78 percent of the cost to attend UC, in 1990-91 to $6,700 in 2011-12 — just 39 percent.

And as the state’s contribution has declined, students’ share has skyrocketed: In 1990-91, students paid 13 percent of the cost of a UC education. In 2011-12, students are paying 49 percent — the first time students’ share has surpassed the state’s contribution.

Most private giving is earmarked for research efforts or building projects. Project You Can is different: Every dollar goes toward student aid.

Our message to students is this: You can attend UC. Help make that message come true through Project You Can.